Willie Ruffin – ISSA Certified Personal Trainer in Richmond –

Meet Willie Ruffin, CFT, a dedicated fitness trainer with over 7 years of experience. Fueled by a profound passion for wellness, he established Afya Njema Fitness LLC. The company’s mission is to make a healthy lifestyle enjoyable, attainable, and sustainable for everyone.

Willie’s journey into fitness began as a first responder, realizing the importance of physical well-being in his demanding career. This led him to become a Certified Fitness Trainer, where he seamlessly integrates nutrition, training, and mental well-being into a holistic approach.

Affectionately known as “Coach,” Willie specializes in Strength and Conditioning, cardio, HIIT, and more. He collaboratively guides his clients, serving as an instructor, mentor, and motivator, empowering them to transition from novices to partners on their fitness journey.

Beyond personal training, Willie is the founder of P.H.I.T. (Professionalism, Health & Integrity Training), a mentoring program leveraging fitness principles to inspire high school students towards health, confidence, and future readiness. The ultimate goal is to enhance the well-being, prosperity, and health of often-neglected communities.